Artificial Intelligence Trend Analysis

Artificial intelligence in marketing is an important trend projected to popularize the product campaign process by leveraging different technology. Machine learning, data models, and algorithms are tools and methods used by marketers to produce customer insights to enhance customer journeys (Mustak et al., 2021). Marketers use artificial intelligence in optimizing and streamlining campaigns on different products by researching customers. Besides, marketers use artificial intelligence to eradicate risks and errors when marketing commodities or target an audience (Dimitrieska et al., 2018). Artificial intelligence technology is integrated with websites and applications to resolve challenges that customers experience using chatbots.

 

Artificial intelligence enables marketers to collect and analyze data based on economic trends, customer buying behavior, and observing audience interests in purchasing, as per De Bruyyn et al. (2020). Marketers use artificial intelligence to make automated decisions when promoting commodities. Marketers use artificial intelligence to generate messages tailored to customers' needs, enhancing communication and loyalty and maximizing efficiency (Kietzmann et al., 2018). Time is a factor that marketers consider when promoting commodities and services to customers. Marketers use artificial intelligence to optimize marketing efforts at the right time to create awareness for a specific product and achieve advertisement goals.

 

Natural language processing, content generation, media buying, and real-time personalization are features marketers use in promoting products to the target market (Jarek and Mazurek, 2019). Artificial intelligence analyzes data from different customers and enables marketers to make proper time for advertising and type of content that would increase awareness and drive high traffic. This is an advantage because marketers avoid losses by targeting the right people using personalized messages.

 

Artificial intelligence has powered solutions used by marketers to manage expansive data from different customers (Jarek and Mazurek, 2019). Artificial intelligence aids marketers in reaching potential and existing buyers by making data-driven choices because the technology can derive marketing intelligence. Brands can use artificial intelligence to offer a convenient customer experience in buying, which brings loyalty (Stone et al., 2020). Besides, artificial intelligence can easily identify customer experiences that keep changing, which impacts marketing decisions.